Delicious is a social bookmarking website – used to store bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too.
Key wins: Got rid of the hard to remember del.icio.us URL. Tags allow you to organize and remember your bookmarks, which is a much more flexible system than folders. Acquired by Yahoo in 2005 for an estimated $10-$15 million.
Key losses: Founder Joshua Schachter left to join Google on January 12, 2009
Business Use: Easy for employees in the same department to keep track of relevant sites and articles. Also for content and entertainment producers it’s an easy way to determine which articles/postings the general public finds most relevant.
Coach: Managed and purchased 2005 by Yahoo – Sunnyvale, CA, then sold to AVOS Systems on April 27, 2011.
Source: Socialnomics, March 9, 2009.
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